Today's clients are more immune than ever to traditional advertising and marketing methods. Competition is fierce and to most prospective clients, all architects look alike. How do you differentiate yourself in a crowded market? In this one hour presentation, you'll discover a little-known but highly effective 3 step process to attract and win high-quality clients and projects without spending all of your time and money networking, or using traditional advertising and marketing methods.
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Wednesday, February 19, 2020 - 2:00pm to 3:00pm EST
Presented By Richard Petrie
This psychologically potent framework enables architects around the world to differentiate their firms. Features real like examples from architects who are becoming recognized as authorities in their markets when they apply three powerful messaging tools.
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Richard Petrie is co-founder of the Architect Marketing Institute, and is an internationally recognized architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. Formerly he was a professional athlete for the New Zealand national cricket team where he competed at the highest levels of athletic competition around the world.
He brings that same high performance mindset to marketing for his clients that include over 500 architecture and design firms around the world. He's the author of multiple books including "What To Do When Your Marketing Sucks", "The Big Idea Letter" and "Sunshine Island: A Marketing Story for Architects".