How to Stand Out, Attract and Win Design Projects by Applying Pareto's 80-20 Principle to Marketing Messages
This psychologically potent framework enables architects around the world to differentiate their firms. Features real life examples from architects who are becoming recognized as authorities in their markets when they apply three powerful messaging tools.
- Apply the 80-20 Pareto principle to market your architecture and design services
- Learn how to get the name, address and phone number of potential clients who are planning upcoming projects in your area
- Understand how to get qualified prospects to book an initial meeting by offering a proprietary service they cannot get from any other architect
- Learn exactly what to say to get paid for pre-design advice (rather than giving it away in hopes of winning projects)
10 Multiple Choice and True/False Questions
A score of 80% or higher is required to receive a certificate of completion