Richard Petrie is co-founder of the Architect Marketing Institute, and is an internationally recognized architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. Formerly he was a professional athlete for the New Zealand national cricket team where he competed at the highest levels of athletic competition around the world.

He brings that same high performance mindset to marketing for his clients that include over 500 architecture and design firms around the world. He's the author of multiple books including "What To Do When Your Marketing Sucks", "The Big Idea Letter" and "Sunshine Island: A Marketing Story for Architects".