This psychologically potent framework enables architects around the world to differentiate their firms. Features real life examples from architects who are becoming recognized as authorities in their markets when they apply three powerful messaging tools.
Enoch Sears is one of the world's most sought-after experts on marketing for architects. He's famous for helping architects get recognition and business success using client attraction strategies without being self-promotional or annoying. He's a licensed architect, and co-founder of the Architect Marketing Institute, a consulting agency that helps architecture firms win better projects through effective marketing and business development systems. He's the author of the book, Social Media for Architects, and host of the #1-rated interview podcast for architects, the Business of Architecture show, where guests like Arthur Gensler, Jr. and Thom Mayne share strategies for success in architecture.