Brad Blank

Brad Blank

Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

The Spec Shaman

On: Jun 11, 2018
On: Jun 4, 2018
Product Specification Fail: Why Your AIA Course Stinks and What to Do About It - Part 1
On: May 29, 2018
Why Every Product Manufacturer Should Aspire to Be Like TOTO USA
On: May 21, 2018
Product Reps Should Treat Everybody as a Potential Client
On: May 14, 2018
Turning Architect Objections into Product Objectives
On: May 8, 2018
3 Organizations That Can Help Product Manufacturers Get Specified
On: Apr 30, 2018
Why Your Building Product Is Kryptonite
On: Apr 25, 2018
3 Things Spock Would Recommend for Building Product Specification
On: Apr 19, 2018
Under the Influence: How Habits Increase Product Specifications
On: Apr 16, 2018
How to Influence Building Product Specifications and Increase ROI
On: Apr 10, 2018
In the Trenches: Battle of the Building Product Manufacturers
On: Apr 4, 2018
AIA Courses Can Make or Break a Building Product Manufacturer
On: Apr 2, 2018
Poppycock Product Specifications
On: Mar 28, 2018
Will LEED v4.1 Be A Game-Changer for Product Manufacturers?
On: Mar 26, 2018
How CSI Helps Manufacturers Get Their Building Products Specified
On: Mar 23, 2018
What Building Product Reps Don’t Know About LEED v4
On: Mar 16, 2018
Pay Attention: You Either Got Your Product Specified or You Didn’t
On: Mar 12, 2018
A Building Product Rep Credo
On: Mar 5, 2018
3 Ways to Diagnose Your Dying AIA Continuing Education Course
On: Feb 26, 2018
Con Job: 3 Ways Product Manufacturers Get Burned from AIA Courses