Brad Blank

Brad Blank

Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

The Spec Shaman

On: Oct 22, 2018
3 Building Product Specification Tactics You Should Retire Immediately

Dinosaurs went extinct millions of years ago and so should many of your specification strategies. It’s difficult to admit outdated specification tactics aren’t working until they blow up in your face. If you are receiving poor ROI, negative feedback, and major pushback, then you should consider eliminating the specification strategies we will discuss today.

On: Oct 18, 2018
HPD Versus The Declare Label: Why Should Building Product Manufacturers Care?

Should a building product manufacturer develop a Health Product Declaration (HPD) or a Declare Label? Both product disclosures are excellent tools but differ in complexity, cost, and potential ROI. There are other excellent sustainability documentation tools available such as Cradle to Cradle, BIFMA, and ANSI resources to meet Materials Ingredients credits. However, our focus today is on HPDs and Declare Labels.

On: Oct 16, 2018
LEED Certification and Product Specifications Update

The USGBC released their 3rd quarter 2018 LEED certification update. The key takeaways revolve around the achievement level, LEED rating version, and LEED rating system. Also, metrics include the country and state where certifications took place. There are several good signs for building product manufacturers which we’ll explore.

On: Oct 8, 2018
4 Reasons Why Online AIA CE Courses Help Product Manufacturers Get Specified

Building product manufacturers that don’t have an online AIA course, do so at their own peril. AIA continuing education is crucial for manufacturers to educate design professionals and increase their product specifications. A manufacturer that doesn’t have an online AIA CE course risks losing market share and giving their competition the upper hand.

On: Oct 1, 2018
How Values Can Affect Building Product Specification

Today, many building products are sold as commodities. Doors, windows, bricks, and other materials are available globally and at competitive prices. Customers can review and evaluate multiple building products that are competitively priced. So, what differentiates product A from product B?

On: Sep 21, 2018
The Influencers of Sales and Specifications

Face-to-face relationships can still be crucial for product specification in the age of the internet, emails, phone calls, webinars, and Skype. For thousands of years, humans have done business face-to-face whether its buying, selling, or bartering. Technology like the telephone didn’t dramatically alter the buying and selling process. However, the age of the internet has added new complexities to the selling process for building product manufacturers.

On: Sep 4, 2018
How E-Business and Customer Empowerment Affects Building Product Manufacturers

There are three primary components of e-business that affect building product manufacturers. E-commerce, e-shopping, and e-customer service. All these components existed in the pre-internet age but in old school market behaviors. E-business has empowered the customer like never before. Customer empowerment has changed the marketplace forever.

On: Aug 28, 2018
Awesome Attributes of a Building Product Rep

It is crucial that building product reps ask the right questions in meetings with design professionals. The building product rep must understand the customer’s concerns, objections, budget, timeline, needs, etc. It is important that a building rep determines the client’s major problems and how to solve them.

On: Aug 20, 2018
The Hierarchy of Manufacturer Building Product Reps

According to author Steven Pressfield, in the animal kingdom, individuals define themselves in one of two ways- by their rank or by their connection to a territory. Many people define themselves in society according to a pecking order like a wolf pack. Others define themselves in the hierarchy by their connection to territory such as a home base or hunting territory. How does this theory apply to building product reps?

On: Aug 13, 2018
4 Steps to Getting Your Building Products Specified

Are there four magic steps to getting your product specified? According to best-selling author Jeffery Fox, there are four steps to every sale. Product reps should always be working on these various steps through the work day to close any deal. What are the four steps of every deal that can be applied to getting specified?