Brad Blank

Brad Blank

Vice-President and Media Director

Brad has worked with building product manufacturers, architects, engineers, and specifiers for over fifteen years. Having made architectural specification calls for numerous building product manufacturers, Brad understands first-hand the importance of being able to offer proof of a product's sustainability claims. He obtained his M.F.A. from the University of Miami graduate film program. After working as a producer, writer, and director in the motion picture industry in Los Angeles, Brad turned his attention to the education market. As Media Director for GreenCE, Brad has created several video continuing education courses on topics such as Net Zero Energy Building Certification™ (NZEB), LEED Platinum schools, and Health Product Declarations (HPDs). He oversees our video services which include: concept & development, script writing, production, and post-production.

The Spec Shaman

On: Mar 23, 2018
What Building Product Reps Don’t Know About LEED v4

The LEED Rating system has been around for twenty years. In 2013, the latest rating system LEED v4 was launched. Yet, many building product reps are completely in the dark when it comes to LEED and the specification opportunities it offers. Most manufacturers have a LEED point person to handle LEED and sustainability related questions.

On: Mar 23, 2018
Pay Attention:  You Either Got Your Product Specified or You Didn’t

“Let’s talk about something important! Put that coffee down! Coffee’s for closers only,” said tough guy Blake in the movie Glengarry Glen Ross. You either made the sale or didn’t. No one cares why you didn’t bring in the deal. No one cares about why an architect didn’t specify your product.

On: Mar 23, 2018
A Building Product Rep Credo

The job of every sales person is to generate revenue for a company. The most important factor in every business are customers. Customers pay the bills, pay salaries, bonuses, health insurance, office tools and resources, etc. The number one mission for every sales person is to get and keep customers. According to author Jeffery Fox, the following are some of the most important rules for sales reps.

On: Mar 23, 2018
3 Ways to Diagnose Your Dying AIA Continuing Education Course

Over 90,000 AIA professionals are required to take AIA continuing education annually. Each AIA member must complete 18 hours of AIA courses to maintain their membership. That’s over 1.6 million CE hours needed by architects, specifiers, and other design professionals!

On: Mar 23, 2018
Con Job: 3 Ways Product Manufacturers Get Burned from AIA Courses

Building product manufacturers can benefit greatly from AIA continuing education. However, there are several ways in which product manufacturers can get burned. We’ll discuss three main ways product manufacturers can be taken for a ride for continuing education.

On: Feb 21, 2018
3 Reasons Why Architects Specify Certain Building Products

Why do architects specify certain building products? Why do project teams select certain types of masonry products, insulation, or paint? According to a recent study by the American Institute of Architects (AIA), there are several reasons for an architect’s specification decisions.

On: Feb 21, 2018
3 Reasons Why Your AIA Education Course Is A Waste Of Money

Building product manufacturers need to invest their marketing dollars wisely. Manufacturers with limited budgets and a small staff need to ensure that they get the best return on their investment. Developing an AIA education course can be an expensive endeavor for a manufacturer. Avoiding certain pitfalls and maximizing investment is crucial. There are three critical mistakes that building product manufacturers need to avoid to not waste their money.

On: Feb 21, 2018
How To Get LEED Certified

How do you get LEED certified? You don’t! Buildings are LEED certified while people are accredited. Newcomers to the LEED rating system often confuse the two terms. The Green Business Certification Inc. (GBCI) is a third-party organization that provides independent oversight of LEED professional credentialing and LEED certification programs related to green building and health and wellness in the built environment.

On: Feb 21, 2018
How Architecture Based Video Games Could Affect Product Specifications

Many of you may have grown up with Atari, Nintendo, and Sony Playstation game systems. From Pac Man and Super Mario Brothers, to the Final Fantasy and Elder Scrolls Series, gamers have enjoyed challenging puzzles, adventures, and strategy games. Over the past decades, video games have become more complex, immersive, and interactive.

On: Feb 21, 2018
How the FITWEL Certification System Can Help Building Product Manufacturers

It seems every week, a new building certification system is released. Most building product manufacturers are familiar with LEED, Green Globes, and WELL rating systems. A new healthy building certification system called Fitwel was released last year.

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