Virtual Summit

The 2020 Spec Shaman Virtual Summit: Become the Architects' Go-To Expert

Building Product Manufacturers will get inside the mind of the Spec Shaman and learn from industry experts about how architectural offices function. They will also learn about what tools design professionals need to consider their products for specification and how to prepare reps and sales teams for successful engagement with design professionals.

Join Us Online: OCTOBER 29th-30th, 2020
New Price: $750 Per Attendee - Register Today
Hosted By Ron Blank & Associates, Inc.

The Spec Shaman Summit is a networking and education event for building product industry sales representatives and managers, marketing teams, and top executives. In addition to peers in your industry, you will meet and learn from top sales and marketing strategists, specification writers, architectural specification representatives, design professionals and other experts in the building product specification industry.


You Should Attend this Summit if…
  1. You want design professionals to see you and your team as the
    Go-To product experts in your field
  2. You would like to see your products listed in A+E offices’ master specifications
  3. Architects, Engineers, Interior Designers and/or LEED professionals influence the specification of your products
  4. You desire to create effective continuing education courses to communicate your product message
  5. Getting new products launched to the masses is a challenge for
    your team
  6. You want to get your product into more LEED projects
Register Today


Summit Agenda

DAY ONE • Oct 29, 2020

9:00 AM – 10:00 AM | Main Stage
Welcome & Introduction with Ron Blank and Roy Schauffele
Welcoming of attendees and introduction of today's speakers.

10:00 AM – 12:30 PM | Main Stage
Part 1 - Understanding Design Professionals:
• Understanding the Issues
• Factors Affecting Product Decisions
• Why Products are Selected
• Understanding Construction Documents

12:30 PM – 1:30 PM | Networking
Lunch Break and Networking

1:30 PM – 4:30 PM | Main Stage
Part 2 - Working with Design Professionals:
• Effective Product Information
• Understanding Construction Submittals
• Reaching the Design Professional
• Effective Technical Assistance


DAY TWO • Oct 30, 2020

9:00 AM – 10:00 AM | Open Session
Ask the Experts:
Talk with our team of experts about specification and other A&E industry challenges you face in this open session.

10:00 AM – 11:30 AM | Main Stage
Panel Discussion:
A Panel of architects and specifiers will answer questions about their role in working with building product representatives.

11:30 AM – 12:30 PM | Networking
Lunch Break and Networking

12:30 PM – 1:30 PM | Main Stage
Navigating the Sustainable Building Materials Landscape in 2020:
The Current and Future Sustainable Building Materials Landscape.

12:30 PM – 3:00 PM | Open Session
Ask the Experts:
Talk with our team of experts about specification and other A&E industry challenges you face in this open session.


A WORD FROM CRAIG

Marketing construction products to design professionals – architects, engineers, and interior designers – is completely different than selling products to businesses or consumers. Many construction product manufacturers do not understand that difference. Instead, they depend on marketing strategies developed for other industries and fall far short of their sales goals as a result. If you are marketing to design professionals but have never worked in a design professional’s office you are unaware of how, why, when, and by whom product selections are made.

This seminar will help you understand design professionals and give you the tools you need to work with them. Our design professionals will share their years of experience on “the other side of the table”, giving you the knowledge that you can put to work on your very next marketing call.


Book Attendees recieve a signed copy of
The Spec Shaman: How to Get Your Building Products Specified


“This book cuts through the fog of getting your product specified on a project…”
– Dean Moilanen, Noble Co.

“Many people lose sight of the fact that every project begins with a specification. The Spec Shaman sheds new light on the lost art of consultative selling on the part of a well-trained product rep.”
– Warren Barber, National Gypsum Co.


Attendees of our past seminars include: