Speaker Request

Contact us, and the Spec Shaman will come to your location and deliver your choice of a one or two day presentation!

Building Product Manufacturers will get inside the mind of the Spec Shaman and learn from industry experts about how architectural offices function. They will also learn about what tools design professionals need to consider their products for specification and how to prepare reps and sales teams for successful engagement with design professionals.

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Featured Agenda Topics Include

  • Understanding Design Professionals
  • Working with Design Professionals
  • Architects, Engineers, Interior Designers and/or LEED professionals influence the specification of your products
  • Improving Your AIA Continuing Education Course
  • LEED for Manufacturers
  • Getting the Most from Your Trade Show Dollars

With Presentations From

Ron Blank

Craig Haney

You Should Contact the Shaman if…

  1. You want design professionals to see you and your team as the Go-To product experts in your field
  2. You would like to see your products listed in A+E offices’ master specifications
  3. Architects, Engineers, Interior Designers and/or LEED professionals influence the specification of your products
  4. You desire to create effective continuing education courses to communicate your product message
  5. Getting new products launched to the masses is a challenge for your team
  6. You want to get your product into more LEED projects

A Word From Craig

Marketing construction products to design professionals – architects, engineers, and interior designers – is completely different than selling products to businesses or consumers. Many construction product manufacturers do not understand that difference. Instead, they depend on marketing strategies developed for other industries and fall far short of their sales goals as a result. If you are marketing to design professionals but have never worked in a design professional’s office you are unaware of how, why, when, and by whom product selections are made.

We will help you understand design professionals and give you the tools you need to work with them. Our design professionals will share their years of experience on “the other side of the table”, giving you the knowledge that you can put to work on your very next marketing call.