Spec Shaman

Spec Shaman: Getting Specified

Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.

On: Oct 16, 2017 By: Brad Blank
5 Ways to Increase Building Product Specifications
Earlier this year, the American Institute of Architects (AIA) released a landmark study about the architect’s role in specification. The Architect’s Journey to Specification evaluates the cultural, technical, and informational influences in the choices made by building design professionals.
On: Oct 9, 2017 By: Brad Blank
Should You Pay Building Product Reps for Performance?
“Pay for knockouts, not for punches. Pay for sales revenues generated, nor for sales calls made. Pay for packages delivered, not for miles driven,” says author Jeffrey Fox in his book How to Be a Fierce Competitor. Should your company be paying for outcomes or activities? Let’s examine a few scenarios.
On: Oct 4, 2017 By: GreenCE, Inc.
Mindful MATERIALS – From Database to a Powerful Tool
In 2014 HKS, the 12th largest architecture firm, created a labeling initiative with a focus on data transparency within the product manufacturing world.
On: Oct 3, 2017 By: Brad Blank
What Architects Can Teach Building Product Manufacturers
“Find an inner place. A belief. It sounds mystical. Trust it and never depart from it. Keep your flame alive. Every action should come from that inner belief system,” says Antoine Predock in a recent AIA podcast. Renowned architect and artist, Predock states that buildings are all about process.
On: Sep 26, 2017 By: GreenCE, Inc.
Product Manufacturers Take Notice of Perkins + Will’s Precautionary List
In 2009 Perkins + Will launched the Precautionary List. This giant in the industry ranked 4th in the world in 2017 according to ArchDaily, and has long led the way in the transparency branch of the green movement.
On: Sep 6, 2017 By: Brad Blank
3 Ways Building Product Manufacturers Can Clean House
“Just as the gardener, to promote vigorous new growth and radiant blossoms, prunes the deadwood off the rose bush, so do great leaders who get rid of all deadwood employees,” says Jeffery Fox in How to Be A Fierce Competitor. Fox argues that deadwood employees don’t produce results, don’t attract customers, and should be fired. Building product manufacturers that cut low performing employees send a message to the rest of the company- performance matters.
On: Sep 1, 2017 By: Brad Blank
3 Reasons Why Architects Specify Certain Building Products
Why do architects specify certain building products? Why do project teams select certain types of masonry products, insulation, or paint? According to a recent study by the American Institute of Architects (AIA), there are several reasons for an architect’s specification decisions.
On: Aug 25, 2017 By: Brad Blank
How the FITWEL Certification System Can Help Building Product Manufacturers
It seems every week, a new building certification system is released. Most building product manufacturers are familiar with LEED, Green Globes, and WELL rating systems. A new healthy building certification system called Fitwel was released last year.
On: Aug 16, 2017 By: GreenCE, Inc.
How Networking Can Benefit Building Product Manufacturers
“LinkedIn Groups are the place to be, not only for professionals looking to belong, but businesses aiming to cultivate a valuable community,” says Dara Fontein in her article Why You Should Be Using LinkedIn Groups. LinkedIn Groups are an invaluable tool in today’s manufacturers market.
On: Aug 14, 2017 By: Brad Blank
Measuring Success - What Building Product Manufacturers Do Wrong
“Are you paralyzed with fear? That’s a good sign. Fear is like doubt, fear is an indicator. Fear tells us what we have to do,” says Steven Pressfield in his book The War of Art. How do building product manufacturers measure success? How do they deal with fear and doubt? Let’s review how building product manufacturers can evaluate their success.