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Spec Shaman: Getting Specified
Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.
On: Mar 2, 2018
 Today I spoke with Pete Wagner, Director of Supporting Products Development from Curecrete Distribution. We discussed specification strategies for concrete products and what 2018 means for the industry. |
On: Feb 26, 2018
 Building product manufacturers can benefit greatly from AIA continuing education. However, there are several ways in which product manufacturers can get burned. We’ll discuss three main ways product manufacturers can be taken for a ride for continuing education. |
On: Feb 21, 2018
 What if a garden was a product manufacturer? It’s a unique analogy but offers many important lessons. Author Jeffrey Fox has suggested that companies should be like master gardeners. According to Fox, if a manufacturer was a master gardener, management would do the following:
Why does the garden exist? Why does the company exist? A building product manufacturer should be confident in their mission and goals.
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On: Feb 16, 2018
 In this one hour presentation, building product manufacturers will learn how to get specified on LEED v4 projects. We will explore strategies to help manufacturers reach the decision makers. Participants will learn what LEED credits apply to their products and how they can leverage LEED to their advantage. In addition, we discuss the latest developments for LEED v4.1. |
On: Feb 13, 2018
 “Tough times are the best times to launch new products. Customers are looking for value, for alternatives, to save money, to make their business more competitive, to better their lives. In tough times, customers are more willing to change than they are when life is easy,” says author Jeffery Fox. |
On: Feb 8, 2018
 Content is king, especially in this day and age. The Content Marketing Institute revealed that 89% of Business To Business use content marketing. Content drives website traffic, generates leads, educates customers, and increases SEO. |
On: Feb 1, 2018
 “Luck is a very thin wire between survival and disaster, and not many people can keep their balance on it,” said author Hunter Thompson. Building product manufacturers are in the survival business. With competitors closing in on all sides, manufacturers may go extinct if they fail to accomplish critical tasks. Customer service is one of the most significant factors that can affect a building product manufacturer’s bottom line and existence. |
On: Jan 30, 2018
 “Luck is a very thin wire between survival and disaster, and not many people can keep their balance on it,” said author Hunter Thompson. Building product manufacturers are in the survival business. With competitors closing in on all sides, manufacturers may go extinct if they fail to accomplish critical tasks. Customer service is one of the most significant factors that can affect a building product manufacturer’s bottom line and existence. |
On: Jan 25, 2018
 “Price cutting devalues brands. Cutting prices on industrial products, those items sold by one company to another, cuts profits,” says author Jeffery Fox. Reducing the price may not increase customer demand. Cutting the prices for products can undercut their value proposition. It can also devalue and crash a brand. |
On: Jan 22, 2018
 “Perhaps nothing distinguishes the fierce competitors from the handwringers more than their overall approach to selling in tough times. And like shrewd blackjack players showing two aces, they double-down their bets on training,” says Jeffery Fox in his book How to Be a Fierce Competitor. Timid companies reduce education budgets while bold companies increase their education efforts. |
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John Hong, AIA
Principal Project : Architecture |
